iPhone 14 series has four models — iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. This nomenclature could change starting next year. Two industry analysts suggested that Apple might rename the iPhone 15 Pro Max, which is the flagship model of its iPhone 15 line, to iPhone 15 Ultra. One suggests renaming “would better match Apple’s newest naming strategy”Other sources claim it could be a help to the Cupertino-based business “increase Pro shipment allocation and the new iPhone ASP.”
The First mention The iPhone 15 Ultra was launched last week by Apple. Analyst Mark Gurman Apple could rename its flagship phone eventually from “Pro Max” To “Ultra.” He suggested that renaming would make the process much easier. “would better match Apple’s newest naming strategy” As reported in M1 Pro, M1 Max and M1 Ultra Mac chips.
Ming-Chi Kuo was another prominent analyst the following day Tweet He stated that Apple will differentiate between iPhone 15 Pro models and iPhone 15 standard models more effectively, “to increase Pro shipment allocation and the new iPhone ASP.”
“Taking a step further, Apple will also start creating differentiation between the iPhone 15 Pro Max and the iPhone 15 Pro. It’s the best practice via a precise product segmentation strategy to generate more sales/profits in a mature market,” Ming-Chi Kuo Tweet. By “start creating differentiation”Kuo could have implied that Apple may start offering exclusive features on the iPhone 15 Pro Max.
Apple currently separates its iPhones into Pro and non-pro models. This year’s Pro models have a new design on the front, and the cameras. However, the non Pro models receive iterative updates over the iPhone 13 Series.